The strategy
Website diagnosis, audience and insight, competitors you confirm, positioning, creative brief and big idea.
Virio Signature · Virio Maestro
A full campaign, with the method of the big agencies
You tell the goal, the networks and the period. Virio reads the website, interviews you, maps competitors and positioning, plans per network and funnel stage, creates the pieces and tracks the goals. You approve every step.
Per-brand add-on on the Pro, Agency and Enterprise plans. Nothing is published without your approval.
What you get
Strategy, pieces and tracking in one place
Each step uses what the previous one found and shows how many credits it will use before it runs.
The pieces
Texts, carousels, images, ads and video scripts cut to the AI tool limit, ready to edit and approve.
The tracking
Goals from the brand history, a panel with results, PULSE and competitors, ROI and an e-mail report.
Competitors and positioning
Virio suggests, you confirm
Competitors come from the website, the brand data and what you already track. Only the ones you confirm go into the positioning, the differentiators and the reasons to believe.
- Map with what each competitor promises, its strength and its gap
- Positioning statement and differentiators with evidence
- You add competitors Virio did not suggest
- Method from Ries and Trout, Kotler and Byron Sharp, documented
Pieces with approval
Every piece ready to review, edit and approve
The plan sets the network, funnel stage and trigger of each piece. Virio creates, you edit and approve; approved pieces go to the calendar through the same Studio approval flow.
- Text, carousel, image and ad creative
- Video: script, storyboard and one prompt per shot within the tool limit (e.g. 8 s), or a script to shoot with a crew
- Ads created paused, with a spend cap and approval
- Credit estimate before creating; if the AI fails, the credit comes back
Campaign panel
What the campaign delivered, with the brand numbers
The panel brings together what separate tools show, filtered by the campaign: pieces and calendar, results, market and goals.
- Results of published posts and followers from the start until now
- PULSE and competitors in the period
- Production hours saved and credits used
- ROI report, PDF and e-mail to the team
How it works
From brief to panel
- 1
You give the brief
Goal, what to promote, networks, period, budget and whether there will be video.
- 2
Virio studies the brand
Reads the website, asks what is missing and uses the data the brand already has in Virio.
- 3
You approve strategy and pieces
Competitors, positioning, plan and every piece go through your review.
- 4
You track
Goals, campaign panel, ROI and a report for the team.
Method and sources
An agency method, documented
The steps follow what the big agencies use to build campaigns that work, with the sources cited in the product itself.
- Audience, segments and entry points (Kotler, Byron Sharp, Christensen)
- Positioning and reasons to believe (Ries and Trout)
- Brand/activation mix and funnel plan (Binet and Field, Hero/Hub/Help)
- Persuasion triggers per piece (Cialdini)
- Plan completeness by the Effie criteria
How much Virio Maestro costs
$39/month per brand, on the Pro, Agency and Enterprise plans.
Includes 300 AI credits per brand per month (about 3 to 4 typical campaigns); beyond that it uses the workspace credits. Unlimited users. You buy it on the Virio Maestro screen in the app.
Questions
Frequently asked questions
Meet the other Virio Signature modules
- GEO TrackYour brand in ChatGPT, Claude, Perplexity and Gemini answers
- TerritoriesWhere the audience for what you sell is and what you are missing
- Data HubPaid media, website, sales and social with one dictionary
- Virio CompassBrand hub, strategic plan and advisor
- PULSEAI social listening and crisis detection
Build your next campaign with the method of the big agencies
Create the account, pick the brand and start with the brief. Or see the full campaign in the Demo first.
Free plan for those just starting · No credit card · Upgrade when you grow