PULSE · social listening

Hear what people say about your brand

Mentions of your brand in the news, on social networks through the official APIs and on your connected accounts — sentiment and topics analyzed by AI, crises detected against your brand's normal and every number explained.

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PULSE on Pro and Agency plans, added inside the app. Included in Enterprise.

PULSE Command Center with mentions, average sentiment and the last 7 days of sentiment (demonstration data) — Real Virio screens with demonstration data (fictional brands)

How PULSE helps

Four fronts, one panel

Each part solves a concrete problem for whoever looks after a brand's reputation.

Mentions hub

Volume, sentiment and share of voice of your brand and competitors, with the mentions feed and what grew most in the period.

Feed with filters and boolean query (AND, OR, NOT, NEAR)
Share of voice by volume and by reach
Brand topics that grew most

AI classification

Each mention gets sentiment, emotions, intent and per-aspect sentiment — and the AI says whether it is really about your brand.

Sentiment from −2 to +2 and 7 emotions
Aspects such as price, service and delivery, plus your brand's own
Your team's corrections teach the AI, only in your workspace

Who talks about the brand

A ranking of the profiles that actually mentioned your brand, with an open-formula score, and discovery of niche profiles as an AI estimate.

Score from 0 to 100: reach, frequency and engagement
Each author's sentiment
Send straight to the CRM

Crisis and alerts

Every hour is compared with your brand's normal for that time. A spike with many negative mentions becomes a crisis, with the numbers and the why.

Baseline from the last 28 days
Alerts in the bell and by e-mail
Rules by keyword and by share of negative mentions

Where mentions come from

Legal sources only, with an open method

No page scraping and no automated search-engine queries. Each mention shows where it came from, and PULSE explains what it covers and what it does not.

Official APIs: Instagram (your professional account and hashtag search when released by Meta), YouTube, Threads, TikTok and LinkedIn (your accounts)
Headlines from 28 Brazilian outlets published via RSS
Comments, messages and reviews from your connected accounts
Trending in Brazil: Google Trends, Wikipedia and YouTube

Availability

PULSE is an add-on for Pro and Agency plans, from $15/mo, purchased inside the app per monitored brand. It is included in Enterprise.

PULSE manual sentiment and influencer analysis uses 5 AI credits.

Your brand is being mentioned right now. Are you listening?

Create an account, pick the Pro or Agency plan and turn on PULSE whenever you want.

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Free plan for those just starting · No credit card · Upgrade when you grow