Where your audience is
The states and cities with the most potential for what you sell, and those with more potential than the audience you have today.
Virio Signature · Territories
Where the audience for what you sell is, and how to reach it
You tell us what the brand sells. Territories crosses public data from IBGE and Cetic.br with your brand's posts and audience and answers: in which states and cities that audience lives, how much it spends, what it does online and which territories you are not in yet.
Per-brand add-on on the Pro, Agency and Enterprise plans. Public, aggregated data only: no one is identified.
The answer first
What the screen says before any table
One sentence with the summary, a three-column strategy and a 30-day plan. The numbers are right below, for whoever wants to check.
What it consumes
How much families spend per month on your category in each income bracket and the digital habits of people who match your customer's profile.
Where to enter
Interest territories where your audience is and the brand barely appears, with the reason in plain language and a post plan to get in.
Potential map
Brazil by state and city, with the reason behind each number
Each place's potential combines how many people match your audience profile, how much the family spends on the category and how much it buys online. Places with high potential and low audience are flagged as underserved.
- Map by state and, with one click, the state's cities (2022 Census)
- Monthly spend on the category by income bracket (POF) and online purchases (PNAD TIC and Cetic.br)
- With Instagram connected, where your audience is today compared with the potential
- Outside Brazil: by region in the US, Mexico, Portugal, Spain, France, Germany and Italy; country level in 12 others
Communities and competitors
See who leads each community, and where nobody has arrived
Territories compares your brand with the competitors you track, territory by territory, through each one's public posts. It shows where you lead, where you contest, where a competitor is and you are not, and the open territories where your audience has high affinity.
- Who leads each territory between you and your competitors, with each one's share of content
- Creators with authority in each territory and their fit with your audience
- AI cultural guide: positioning, tone, sponsorships, activations and moments of the year
- Public posts and profiles only, collected through official APIs
Strategy and plan
Keep, fix, conquer: plus a ready 30-day plan
Territories separates what already works, what needs adjusting and where to enter. AI turns it into a four-week plan with the topic, format and hook of each post, which you take straight to the Studio.
- Strategy with the why, the how and how to measure each point
- 30-day plan by AI (2 credits), saved in the account
- Goals per territory, tracked week by week
- Before and after a campaign, with presence, Community Score and mentions
How it works
From what you sell to the month's plan
- 1
You tell us what you sell
Category, main products, age range, audience, price range and where you sell.
- 2
We cross it with public data
IBGE (Census, POF, PNAD TIC), Cetic.br and, outside Brazil, Census, INEGI, Eurostat and the World Bank.
- 3
We add your brand
Topics of your posts, mentions and, with Instagram connected, your audience's cities.
- 4
You get the strategy
Where the audience is, what it consumes, the territories you are missing and the 30-day plan.
Method and sources
Public, aggregated data with the source of every number
Territories works with official surveys and the brand's own data. We don't buy lists, we don't listen to private conversations and we don't identify people.
- IBGE: 2022 Census, POF 2017-2018 and PNAD TIC; Cetic.br TIC Domicílios
- Outside Brazil: U.S. Census, INEGI, Eurostat and the World Bank
- Instagram audience by city only with the account connected and from Meta's aggregated data
- Every table states the source, the year and how the number was calculated
- Processing under Brazil's LGPD, with no personal data of third parties
How much Territories costs
$29/month per brand, on the Pro, Agency and Enterprise plans.
Includes map, cities, consumption, habits, strategy, goals and before and after. The 30-day plan uses 2 AI credits. Billed monthly; you buy it on the Territories screen in the app.
Questions
Frequently asked questions
Meet the other Virio Signature modules
Find out where the audience for what you sell is
Create your account, describe the brand and see the map, the strategy and the plan. Or first open the complete Territories in the Demo.
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