Investment and return
How much was invested and how much the campaigns brought in conversions in the period, with ROAS and cost per acquisition.
Virio Signature · Data Hub
How much each dollar invested brought back, in one sentence
Data Hub brings ad accounts, the website, Google search, sales and social networks together with the same data dictionary. It opens with the summary: how much you invested, how much came back, where the money works hardest and whether a source stopped updating.
Included in every plan. Numbers appear as you connect the sources.
The answer first
The summary answers before the tables
Whoever decides budgets needs three answers. The per-network detail, your own metrics and the dictionary are in the next tabs.
Where money works hardest
The channel that returns the most per unit invested and how much the website earned for each unit spent on ads.
Is your data up to date?
How many sources are updated, which have been stuck for more than 48 hours and which failed, so you don't decide on stale numbers.
Every source
Ads, website, sales, reviews and social in one place
Each connected source comes in with its name, type and last update time. Fields follow one dictionary, the same as the public API, so "click" or "conversion" mean the same thing everywhere.
- Side by side per network, in each account's time zone and currency, with no hidden conversion
- Metrics you calculate yourself, such as cost per website key event
- Freshness of every source, so you know whether a flat number is just a delay
- The same fields in the public API (GET /v1/fields)
Data Hub and Reports
Data Hub keeps the data; Reports tell the story
Data Hub is the data layer: it connects, standardizes and checks every source. Reports are the pieces built from that data, as a PDF or a scheduled email, for the client or the board.
- PDF and scheduled email reports, compared with the previous period
- AI summary on paid plans
- The same numbers on the dashboard, in reports and in the API
How it works
From connected accounts to the summary
- 1
Connect the sources
Ad accounts, Google Analytics 4, Search Console, store and social networks, each in one click.
- 2
We standardize the fields
Each metric gets a name, a definition and a unit in the data dictionary.
- 3
We check freshness
Data Hub warns you when a source stops updating or fails.
- 4
You read the summary
Investment, return, best channel and website revenue per unit invested, in the period you choose.
Method and sources
Honest comparisons across networks
Each network measures in its own way. Data Hub shows the numbers side by side without pretending they are the same thing.
- Each network in its time zone and the account's currency: we don't convert currencies
- Conversions follow each network's attribution rule and are not summed as one
- Your workspace's period and time zone on every screen
- Versioned data dictionary, with the definition of each field
How much Data Hub costs
Included in every Virio plan, at no extra cost.
What changes between plans is the number of brands and accounts and the history of each. Scheduled reports and AI summaries are on paid plans.
Questions
Frequently asked questions
Meet the other Virio Signature modules
See how much your investment brings back
Create your account, connect the sources and read the summary. Or first open the complete Data Hub in the Demo.
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