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Features

Everything Virio does today

Planning, AI content, inbox, reports, paid media, social listening, CRM and multi-brand management. No promises about features that don't exist yet.

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Integrations

Networks, communities, Google and ads

Each integration uses the platform's official authorization. Some still depend on the network's own approval and show as "Rolling out".

Social networks

Connect profiles and pages to track metrics, plan and publish.

  • Instagram
  • TikTok
  • YouTube
  • LinkedIn (profile)
  • Threads
  • Bluesky
  • Tumblr
  • Mastodon
  • Facebook Pages
  • TikTok Business
  • LinkedIn PagesRolling out
  • X (Twitter)
  • Pinterest

Communities and messaging

Channels and servers where your audience talks.

  • Telegram
  • Discord

Local business

The profile shown on Google Search and Maps.

  • Google Business ProfileRolling out

Paid media

Ad spend and results next to organic. Pro, Agency and Enterprise plans.

  • Google Ads
  • LinkedIn Ads
  • Meta AdsRolling out
  • TikTok Ads
  • Pinterest Ads

Rolling out: these integrations depend on each platform's approval and are being enabled gradually. Once your account has access, it shows up in the menu.

Planning and production

One flow, from brief to publishing

The calendar shows what is going out. The production board shows what is being made, by whom and by when.

  • Editorial calendar with weekly and monthly views
  • Production board with columns, per-column deadlines and an overdue filter
  • Team comments on each piece
  • Internal approval and client approval by link, no login
  • Scheduling and publishing on networks that allow publishing through their API
  • Ideas board to keep topics and turn them into posts
  • Evergreen queue: posts that still work go back on air by themselves, on the days and times you choose (Creator and up)
  • Automatic posting from your blog's RSS: each new headline becomes a post with title and link (Creator and up)
  • Link in bio: your links page with click counter and automatic UTM
Monthly planner with published and scheduled posts across networks (demonstration data)
Real Virio screens with demonstration data (fictional brands)

AI content

Content in the brand's voice

AI uses the brand's niche, tone of voice and history to suggest what to post. Available on paid plans, through credits.

  • Video scripts, captions and hashtags per network
  • Carousel builder with preview and AI-generated images
  • Spell check and tone adjustments
  • Predictive score before you publish
  • Extra credit packs when the month gets busy
  • Automatic UTM on links, with the network as the source
  • Image cropping at each network's official size, done in the browser
  • Canva inside the post: create or import a design and it comes in as an image or video (rolling out with Canva)
  • "Trending for you": what is trending in Brazil crossed with what your brand does, one click to create the post

Every AI action uses credits: text 1 · long analyses 2 · competitor analysis 6 · trends 2 per term · image 8. If the AI fails, the credit comes back. Your balance renews every plan cycle. The Free plan does not include AI.

Published content with image, AI-generated caption, hashtags and publishing options (demonstration data)
Real Virio screens with demonstration data (fictional brands)

Inbox

Organized community management

Comments and messages from connected networks in a queue with status, owner and per-person permissions.

  • Filter by status and owner
  • Reply, hide and delete comments according to each person's permission
  • Direct link to the original post
  • Coverage per network follows each integration's rollout
  • Reviews hub: App Store, Google Play, iFood, Facebook recommendations and Mercado Livre, with average rating and what is waiting for a reply
  • Automatic rules: conversations arrive assigned, with a suggested reply ready and a notification; sending is still up to you (Pro and up)
Inbox with comments and messages from the networks, handling status and reply (demonstration data)
Real Virio screens with demonstration data (fictional brands)

Reports and intelligence

Understand what works and why

Metrics by brand and network, niche competitors and a summary written by AI.

  • Reports with period comparison and PDF export
  • Executive summary generated by AI
  • Competitor and benchmark tracking
  • Format and timing patterns, and outlier posts
  • Yearly brand Wrap in cards
  • Data Hub: a summary of what changed, paid media side by side per network with the website (GA4) and search (Search Console), your own calculated metrics and source freshness
  • Trending: Google, Wikipedia, YouTube and Pinterest Trends by niche
Social media report preview with cross-network totals and Instagram metrics compared with the previous period (demonstration data)
Real Virio screens with demonstration data (fictional brands)

Stores and marketplaces

Connect your stores and see what each post sold

Mercado Livre, Shopify, eBay, WooCommerce, Hotmart and other sales platforms in the same panel as your networks. Sales sit next to posts and campaigns, so you know what paid off in money.

  • Shopify
  • Nuvemshoprolling out
  • Mercado Livre
  • TikTok Shoprolling out
  • eBay
  • Shopeerolling out
  • Amazonrolling out
  • Magalurolling out
  • WooCommerce
  • Hotmart
  • Kiwify
  • Eduzz

Sales in the same panel

Orders, revenue, fees, refunds and net revenue of each store, in the period you choose.

Post and campaign × sale

Sales show on the same timeline as posts and Virio Maestro campaigns, and the campaign report shows the return.

Store reviews and ads

Mercado Livre reviews in the reviews hub and Product Ads with spend, sales and ROAS.

On every plan, Free included: up to 2 stores on Free, 5 on Creator and 15 per brand on Pro, Agency and Enterprise. Stores do not charge for API use, so connecting does not spend credits.

See all integrations

Paid media

Ads next to organic

See spend, clicks, conversions and return by brand, campaign and ad, without switching tools.

Pro, Agency and Enterprise plans. Ads integrations are rolling out as each platform approves them.

  • Google Ads
  • Meta Ads (Facebook and Instagram)
  • LinkedIn Ads
  • TikTok Ads
  • Pinterest Ads
  • Client approval of ad creatives, by link

PULSE · social listening

Know what people say about the brand

PULSE gathers brand mentions from the news, social networks through the official APIs and your connected accounts, classifies them with AI and warns you when something looks off.

  • Mention feed with sentiment and emotions
  • Alerts by keyword and negative spikes
  • Niche influencer discovery
  • An influencer becomes a CRM contact in one click
PULSE Command Center with mentions, average sentiment and the last 7 days of sentiment (demonstration data)
Real Virio screens with demonstration data (fictional brands)

CRM and prospecting

Partnerships and clients under control

A CRM built for people who live from content: contacts, deals, deliverables and consents in one place.

  • Partnership pipeline on a board
  • Revenue per partner and per month
  • PDF media kit generated with AI
  • Company prospecting with an AI fit score (Pro and above)
CRM with contacts, stages and score (demonstration data)
Real Virio screens with demonstration data (fictional brands)

Agencies and teams

Many brands, one operation

Each client is an isolated brand with its own content, competitors, PULSE and identity. The team only sees what it needs.

  • Agency panel with a consolidated view
  • Health signal per brand with the reason behind each alert
  • Roles and access profiles per area (content, inbox, CRM, reports, ads)
  • Team action history that cannot be erased
  • Unlimited users on paid plans
  • Share: the team promotes the brand on their own profiles with a trackable link and a click ranking (Pro and up)
  • Two-step verification required for every user
Agency dashboard with brands, content by status, reach and engagement (demonstration data)
Real Virio screens with demonstration data (fictional brands)

Data and extras

Your data, your way

Integrations to take your work outside Virio and clear rules about what is stored.

Data Hub

In the app

Every source with one dictionary: ads side by side with your site, your own calculated metrics (CPA, ROAS, cost per lead), freshness of each connection and the same fields in the API.

GEO Track

Available

How your brand shows up in ChatGPT, Claude, Gemini and Perplexity answers, why it doesn't, and a plan to change that. Add-on from $49/month per brand.

Territories

Available · Brazil + 19 countries

Where the audience for what the brand sells is (IBGE by state and city), what it consumes, its digital habits and the territories the brand is leaving behind, with before and after. Brazil by state and city, 7 countries by region and another 12 at country level. Add-on: $29/month per brand.

Google Drive copy

Save each piece's media to a "Virio" folder in your Google Drive. The permission requested only covers files Virio creates; the rest of your Drive stays invisible.

Public API

Create API keys in settings and take Virio data to your own systems. Each key can be revoked at any time.

Yearly Wrap

At the end of the year, the Wrap sums up each brand's year in cards with real data, ready to download and post.

Virio University

Hands-on tutorials on prompt engineering, image generation and photography vocabulary, inside the platform.

Privacy by design

Network tokens stored encrypted, consents recorded in the CRM and a clear way to request the deletion of your data (LGPD, Brazil's data protection law).

Mobile app

Coming soon

Native iOS and Android app in development. Today you install Virio on your phone through the browser ("Install app" button) and use everything from the phone screen.

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