Parameters at the end of the link (utm_source, utm_medium, utm_campaign…) that tell Google Analytics where the visit came from.

Which fields are required?

Source, medium and campaign. Term and content are optional, useful to tell ads or versions of the same post apart.

Why does the builder lowercase everything?

Google Analytics is case-sensitive: 'Instagram' and 'instagram' become two sources. Standardizing avoids split reports.

Yes. The parameters are ignored by the page and only read by analytics tools. Parameters already in the link are kept.

Free tools

Build links with UTM parameters to see in Google Analytics which network and campaign each visit came from.

Everything runs in your browser: no text or image is sent to Virio.

Page address

Ready-made presets

Source utm_source

Medium utm_medium

Campaign utm_campaign

Term (optional) utm_term

Content (optional) utm_content

Your link

Paste the address of the page that will receive the visits.
Pick a preset or fill in source, medium and campaign.
Copy the link and use it in the post, bio or ad.
In Google Analytics, see the visits under Acquisition › Source/medium and Campaigns.

What is UTM?: Parameters at the end of the link (utm_source, utm_medium, utm_campaign…) that tell Google Analytics where the visit came from.
Which fields are required?: Source, medium and campaign. Term and content are optional, useful to tell ads or versions of the same post apart.
Why does the builder lowercase everything?: Google Analytics is case-sensitive: 'Instagram' and 'instagram' become two sources. Standardizing avoids split reports.
Does the link still work with UTM?: Yes. The parameters are ignored by the page and only read by analytics tools. Parameters already in the link are kept.

In Virio, bio links and posts can get UTM automatically, and revenue flows back to the campaign report.

Free plan for those just starting · No credit card · Upgrade when you grow